AN up-and-coming brewery has released a new fruity ale after linking up with a Lake District visitor attraction.
Lakeland Brewhouse created a damson beer using fruit harvested from the Lyth Valley, which forms part of the Low Sizergh Farm estate.
The beer is now canned and will be exclusively sold in Low Sizergh Barn’s famous farm shop, which attracts tens of thousands of visitors every year.
Kirsty Ridge, who is managing director of Lakeland Brewhouse’s parent company, Lakeland Inns, said: “When we were approached by the team at Low Sizergh Barn we were excited by their proposal. Using locally grown fruit to add subtle flavours to a new ale will take us in a new direction; one which we have been keen to explore for some time.
“The hospitality industry has seen a marked increase in the take-up and popularity of fruit beers and ciders in recent years. There is a projected growth in market share of this type of beer in the coming years, so adding a quality product to the marketplace feels great.”
The special collaboration is the first in the history of Lakeland Brewhouse, which has a growing reputation for its special edition and gluten free beers.
Thousands of hand-picked damsons were transported from the Low Sizergh estate to Lakeland Brewhouse’s HQ in Ulverston, Cumbria, where they were used as part of the brewing process to give the new 6% ale its distinctive flavour.
A batch of 650 cans was produced and they are now on sale at Low Sizergh Barn’s Farm Shop.
Leanne Coulson is the general manager of Low Sizergh Barn. The Farm Shop is open to shoppers seven days a week and is also operating a click and collect service.
Leanne said: “We love collaborating with and working alongside local businesses. It is something we are passionate about and have done many times in our 30 year history.
“The damson ale is lovely. The fruit really comes through, although it is not too sweet. I’d say it’s perfect for drinking on a spring or summer’s evening. It’s proving to be very popular – in fact it is already our best selling beer.”
The two businesses now have plans to work together on a new project involving one of Lakeland Brewhouse’s signature ales.
Meanwhile, the future for Lakeland Brewhouse as a standalone business is exciting.
“The brewery arm of our company has undergone a number of significant changes over the last 12 months,” said Kirsty. Although the Covid -19 pandemic and various lockdowns have massively reduced demand, we’ve never been busier.
“There are some very exciting announcements due over the coming weeks and months, but for now we are delighted to have our damson ale brewed and ready to be sampled by beer fans.”